{"id":4879,"date":"2019-03-21T13:12:59","date_gmt":"2019-03-21T13:12:59","guid":{"rendered":"https:\/\/displaynone.it\/?p=4879"},"modified":"2025-10-15T20:32:03","modified_gmt":"2025-10-15T20:32:03","slug":"the-human-factor","status":"publish","type":"post","link":"https:\/\/www.kitchenwishes.it\/en\/2019\/03\/21\/the-human-factor\/","title":{"rendered":"The Human Factor"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4879\" class=\"elementor elementor-4879\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf33f28 e-con-full e-flex e-con e-parent\" data-id=\"bf33f28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-703b7a8 elementor-widget elementor-widget-text-editor\" data-id=\"703b7a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-703b7a8{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7bd859 elementor-widget elementor-widget-text-editor\" data-id=\"e7bd859\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"h-100\"><p><span style=\"font-weight: 400;\">Empathy, listening, conviviality.<\/span><\/p><p><span style=\"font-weight: 400;\">No dish can truly exist without them.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Because food <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> all these things.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Stripped of its purpose and thrown onto a judge\u2019s table or into the glossy galleries of social media, food simply \u2014 dies.<\/span><\/p><h3><b>A Question of Humanity<\/b><\/h3><p><span style=\"font-weight: 400;\">Today\u2019s reflection starts from a series of interviews published on <\/span><i><span style=\"font-weight: 400;\">Identit\u00e0 Golose<\/span><\/i><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">the international culinary magazine that recently explored \u201c<\/span><b>The Human Factor<\/b><span style=\"font-weight: 400;\">.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">This topic resonates deeply with <\/span><b>Kitchen Wishes<\/b><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">because it embodies everything we\u2019ve been writing, cooking, and questioning for years<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">in our column <\/span><i><span style=\"font-weight: 400;\">\u201cThe Recipe That Doesn\u2019t Exist.\u201d<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">At the core of our journey \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">one we proudly consider <\/span><i><span style=\"font-weight: 400;\">in step with the times<\/span><\/i><span style=\"font-weight: 400;\"> \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">is the conviction that there is <\/span><b>no such thing as a perfect recipe.<\/b><\/p><p><span style=\"font-weight: 400;\">Nothing can exist apart from the alchemy between those who create it and those who experience it \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">between the chosen ingredients, the setting, the moment, and the people gathered around the table.<\/span><\/p><p><span style=\"font-weight: 400;\">Those who know us already know: this has always been the cornerstone of <\/span><i><span style=\"font-weight: 400;\">Kitchen Wishes.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><span style=\"font-weight: 400;\">A dish is neither beautiful nor good \u201cin itself.\u201d<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It must breathe, adapt, and live in the moment \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">it must resemble the person who will enjoy it.<\/span><\/p><h3><b>In Search of Exquisite Moments<\/b><\/h3><p><span style=\"font-weight: 400;\">More and more, people today are seeking experiences that reflect who they are \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">not ready-made products to consume passively.<\/span><\/p><p><span style=\"font-weight: 400;\">We are here to listen to their stories, their lives,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">and to transform each occasion into a different experience \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">or, as we like to say, into an <\/span><i><span style=\"font-weight: 400;\">exquisite moment.<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">No prefab menus, no universal formulas:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">every place has its own rhythm, its own personality,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">and these inevitably change how each dish is perceived.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Identit\u00e0 Golose<\/span><\/i><span style=\"font-weight: 400;\"> has yet to apply these reflections to the world of catering,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">but we, small experimenters that we are,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">can only be proud to see our principles recognized by others at last.<\/span><\/p><p><span style=\"font-weight: 400;\">Because we\u2019ve been saying it for years:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">in the age of selfies and appearances,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">where every dish is photographed before it\u2019s even tasted,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">the rule remains the same \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">it\u2019s not photogenic beauty, but flavor and context that make the difference.<\/span><\/p><h3><b>The Table Is Not a Reality Show<\/b><\/h3><p><span style=\"font-weight: 400;\">A dish cannot live a life of its own<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">when dissected by a panel of reality-show judges,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">detached from the social experience it\u2019s meant to inspire \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">deaf to the sounds, laughter, and aromas of the place it belongs to.<\/span><\/p><p><span style=\"font-weight: 400;\">The result is a flood of dishes that imitate foreign cultures<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">or mimic Michelin-starred menus without remembering <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> they were born.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s like a piece of clothing that \u201cgoes with everything\u201d \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">in trying to fit all contexts, it loses its soul before it even leaves the kitchen.<\/span><\/p><p><span style=\"font-weight: 400;\">Creativity today is often paralyzed by the fear of judgment \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">by those who, online or \u201cin the right circles,\u201d<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">are ready to destroy anyone who dares to stand out.<\/span><\/p><h3><b>Every Dish Has a Story<\/b><\/h3><p><span style=\"font-weight: 400;\">One example from <\/span><i><span style=\"font-weight: 400;\">Identit\u00e0 Golose<\/span><\/i><span style=\"font-weight: 400;\"> struck us deeply:<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cThink about it: a few years ago, ceviche was practically unknown.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Now it appears on menus everywhere.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It makes sense \u2014 but only if we take the time to understand<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">the culture and knowledge behind the signature dish of Peruvian cuisine.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">How many actually do that?\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Every dish has a story, a geography, a journey.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It only makes sense as part of the culture that created it.<\/span><\/p><p><span style=\"font-weight: 400;\">Taste cannot exist without knowledge of the ingredients,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">respect for those who invented and preserved it,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">and awareness of the context in which it was born.<\/span><\/p><p><span style=\"font-weight: 400;\">In two words: <\/span><b>the Human Factor.<\/b><\/p><p><span style=\"font-weight: 400;\">Serving ceviche to people who know nothing of its history may bring quick success \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">a trend, easy applause \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">but it\u2019s not for us.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">We cook for those who want to <\/span><i><span style=\"font-weight: 400;\">close their eyes and discover entire worlds through taste.<\/span><\/i><\/p><h3><b>The Human Factor, Expanded<\/b><\/h3><p><span style=\"font-weight: 400;\">But that\u2019s not all.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The Human Factor is essential in countless ways.<\/span><\/p><p><span style=\"font-weight: 400;\">Far from glorifying the <\/span><i><span style=\"font-weight: 400;\">chef-as-deity<\/span><\/i><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">true cuisine depends on a complex balance between creative genius and everything around it \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">the kitchen and floor staff, relationships with suppliers,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">empathy with clients, and deep knowledge of ingredients and their history.<\/span><\/p><p><span style=\"font-weight: 400;\">These are precisely the things the digital world \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">for all its wonders \u2014 can\u2019t offer:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">direct, human connection.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Face-to-face encounters with the team, the client, the farmer, the fisherman, the grocer.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Touching, smelling, feeling the ingredients.<\/span><\/p><p><span style=\"font-weight: 400;\">At the end of the day, what we\u2019ve been saying for years is this:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>the focus should never be just the dish \u2014 but the experience around it.<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">The laughter, the conversations, the exchange between people who meet through food.<\/span><\/p><h3><b>No Chef Is an Island<\/b><\/h3><p><span style=\"font-weight: 400;\">Maybe someday we\u2019ll be able to do almost everything online.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">But we\u2019re sure that <\/span><i><span style=\"font-weight: 400;\">sharing a meal among friends<\/span><\/i><span style=\"font-weight: 400;\"> will always remain part of that \u201calmost.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Human connection will always pass through a table,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">as it did two thousand years ago.<\/span><\/p><p><span style=\"font-weight: 400;\">Through the friendships between chefs and farmers, fishmongers, and artisans<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">who make each restaurant a living, unique experience \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">one that can perhaps be imitated, but never truly replicated.<\/span><\/p><p><span style=\"font-weight: 400;\">Through teams built on respect,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">where every role matters and no one plays god.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">No restaurant can exist without its chef\u2019s talent,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">but no chef can thrive as an island \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">blind to the people who help turn each dinner, each evening,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">into something worth living.<\/span><\/p><h3><b>The Flag of Empathy<\/b><\/h3><p><span style=\"font-weight: 400;\">Finally, we were struck by <\/span><i><span style=\"font-weight: 400;\">Identit\u00e0 Golose\u2019s<\/span><\/i><span style=\"font-weight: 400;\"> reflection on <\/span><b>multisensoriality<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cCuisine must be an emotional choreography \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">a sensory play that lingers in memory.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It should express bodily, technical, existential, and musical intelligence,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">creating full harmony between guest, kitchen, and dining room.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">We couldn\u2019t agree more.<\/span><\/p><p><span style=\"font-weight: 400;\">In a word \u2014 always, and still \u2014 <\/span><b>empathy.<\/b><\/p><p><span style=\"font-weight: 400;\">Listening is the only thing that makes sense in a world<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">where no one truly listens anymore,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">where everyone shouts their own truth, desperate to be seen.<\/span><\/p><p><span style=\"font-weight: 400;\">Listening, in 2018, is revolutionary.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">And we\u2019re proud to have raised that word as our banner for years \u2014<\/span><\/p><p><span style=\"font-weight: 400;\">our banner, the banner of <\/span><b>Kitchen Wishes.<\/b><\/p><p><span style=\"font-weight: 400;\">Stay tuned for the next chapter of \u201cThe Recipe That Doesn\u2019t Exist.\u201d<\/span><\/p><h3><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><br \/><\/h3><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Empatia, ascolto, convivialit\u00e0. Nessun piatto pu\u00f2 vivere da solo, senza tenerne conto. Perch\u00e9 il cibo \u00e8 tutte queste cose: strappato dalla sua ragion d&#8217;essere e gettato sul tavolo di una giuria o nelle gallerie fotografiche dei social, semplicemente, muore.\u00a0\u00a0Oggi partiamo da una serie di interviste sul tema &#8220;il fattore umano&#8221; tratte dal sito del prestigioso [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chi-siamo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Human Factor | Kitchen Wishes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kitchenwishes.it\/en\/2019\/03\/21\/the-human-factor\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Human Factor | Kitchen Wishes\" \/>\n<meta property=\"og:description\" content=\"Empatia, ascolto, convivialit\u00e0. Nessun piatto pu\u00f2 vivere da solo, senza tenerne conto. Perch\u00e9 il cibo \u00e8 tutte queste cose: strappato dalla sua ragion d&#8217;essere e gettato sul tavolo di una giuria o nelle gallerie fotografiche dei social, semplicemente, muore.\u00a0\u00a0Oggi partiamo da una serie di interviste sul tema &#8220;il fattore umano&#8221; tratte dal sito del prestigioso [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kitchenwishes.it\/en\/2019\/03\/21\/the-human-factor\/\" \/>\n<meta property=\"og:site_name\" content=\"Kitchen Wishes\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kitchenwishescatering\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-21T13:12:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T20:32:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kitchenwishes.it\/wp-content\/uploads\/2025\/06\/Cena-bendati-KW-101-di-133.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"administrator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Human Factor | Kitchen Wishes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kitchenwishes.it\/en\/2019\/03\/21\/the-human-factor\/","og_locale":"en_GB","og_type":"article","og_title":"The Human Factor | Kitchen Wishes","og_description":"Empatia, ascolto, convivialit\u00e0. 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